Answerman

Why Don't Drama CDs Get Released Outside of Japan?

Rachel asked:

Many anime, manga and video game series sometimes get adapted into a audio drama CD, why aren't audio drama CDs released here in North America?

Few people want them, and there's not really a good way of distributing them. There simply isn't a huge interest in audio dramas in the United States—unlike other countries, audio dramas largely seemed to die out in North America with the rise of television in the 60s and 70s. Other countries, including Japan and even the UK, still regularly make radio dramas, but the art form is pretty much dead in North America.

And really, what would you sell? Would you sell an MP3 (or, god help you, a physical CD) that most fans would have to slavishly follow along, reading a translated script while listening to? It would be like watching a subtitled anime without any actual art or motion or animation. I attempted to subtitle one such drama as a "bonus" item for a VHS background music. Surely others aren't that bad, but many of these dramas do move a lot slower than I think Western fans are prepared for.

As proof of how little interest there is in such projects, there have only ever been a small handful of fan-translations of anime drama CDs. Most, like mine, have been haphazardly made into video form by fans, using art from the show to try and illustrate the drama. But when there's no actual motion, no original artwork and literally nothing happening on screen, it's a tough sell.

I've listened to a handful of anime drama CDs, and the vast majority are fanservicey nonsense that don't really add much to the stories. Most are just thinly veiled excuses for the voice actors to regurgitate fan-favorite lines. At best, there might be a cute out-of-character skit or something with the characters. They're mildly amusing, but you're not exactly missing out.

There are exceptions, of course. For example, there was a otaku as the giant wall of Japanese prose novels.

The only real hope for getting these released stateside is as a bonus feature on a Blu-ray release. It seems like that would be the only format in which that would work. However, if there's a major licensing fee involved (and depending on how famous the voice actors are, there might be), it's doubtful that a publisher would want to spend the money on a bonus feature that would likely sell few additional copies.

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Anime News Network founder Justin Sevakis wrote Answerman between July 2013 and August 2019, and had over 20 years of experience in the anime business at the time. These days, he's the owner of the video production company MediaOCD, where he produces many anime Blu-rays. You can follow him on Twitter at @worldofcrap.