Otakon 2010

Experiments in the Anime Industry - noitaminA

Alex Leavitt, Department of Alchemy and Comparative Media Studies student at MIT, led a about the Doraemon).

Leavitt then explained that most anime that is geared toward the Those Who Hunt Elves late at night, and it was successful.

Leavitt explained that Noitamina ("Animation" spelled backwards) is a late night block on Funimation, many of the series shown during this block have not been licensed in the U.S.

Leavitt then presented the titles shown during the Noitamina block, which are as follows:
2005 - Paradise Kiss
2006 - Hataraki Man
2007 - Moyashimon
2008 - Nodame Cantabile: Paris
2009 - Kūchū Buranko
2010 - Shiki
- Kuragehime

Leavitt discussed the plot of each title and showed clips from some of them. Leavitt discussed that most of these shows are geared toward older teenage and adult women, which is not the typical demographic for most other anime shown on late night television.

Leavitt then noted that the Noitamina experiment worked, and showed a slide of the ratings of each show. The highest rating for each show peaked out between 3.7 and 6.6 percent. Leavitt noted that 6.6 percent is an average rating for television dramas and news shows, and that comparitively, most ratings for late night anime are between 0 and 1 percent.

Leavitt concluded the by talking about another recent experiment in anime, the "Anime no Chikara" block, which has aired Soranowoto, Occult Academy. Leavitt noted that these shows have not been very successful, and the future of the block is currently up in the air. He also noted that the target for the Noitamina block is slowly merging into something that does not just include women.

Update: Ayakashi - Samurai Horror Tales link fixed. Thanks, configspace.