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Rie Miyazawa Stars as Hello Kitty 25 Years Later in TV Ads

posted on by Egan Loo
2 streaming chocolate ads re-imagine Sanrio mascot as live-action starlet

Actress Rie Miyazawa stars in two live-action chocolate commercials that imagine what happened to Sanrio's Hello Kitty mascot character all grown-up. Hello Kitty pursues her dreams on an unlikely (but appropriate) stage, and while auditioning, she meets an unexpected figure from her past.

The commercials promote the Almond Premio candy in Ezaki Glico's Otona Glico chocolate line "for adults," and the official website is streaming the commercials in Flash and Sanstream Acqulia formats. The "Atarashii Yume" commercial began airing in Japan on Tuesday, and the "Natsukashii Tomo" commercial will begin airing in October.

Miyazawa already The Sky Crawlers.

Sanrio Sanrio Puroland theme park. Yamato premiered in Japan in 1974, the same year that Hello Kitty was "born." (Miyazawa herself was born in 1973.)

Source: Oricon

Image © '76, '10 Sanrio Appr. No. G510643

Update: More background information added.


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