Interest
Daily Video: Ex-Prime Minister Asō Pitches 'Moe Sake'
posted on by Gia Manry
The online alcohol seller Wine Shop Sawaya has posted the above video with former Prime Minister Tarō Asō promoting "moesyu," which is sake branded with bishōnen — characters. The Moesyu Tomulier brand is a collaborative effort by distilleries to attract the interest of younger drinkers. The "video letter" was shot to be shown at the "Moesyu Summit" in Akihabara on Sunday.
Yoshikazu Tajima and featured on the sake. A "Tomulier 2nd" series features alcoholic drinks branded with bishōnen characters.
Asō is a self-proclaimed manga fan; he has been nicknamed "Rozen Aso" for his rumored interest in the manga nicknamed the "national manga café."
Source: Akiba Keizai Shimbun
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