Interest
Drive Away in a Char Aznable Toyota Auris
posted on by Bamboo Dong
Beginning October 1, Toyota Marketing Japan will be selling a customizable Char Aznable-inspired Toyota Auris.
Called "Char's Customize Auris," it was first announced in August 2012 as a concept car, but was put into production as a consumer model due to public reponse.
As part of the promotion of this car, Toyota launched a virtual company this January called franchise. Zeonic Toyota attracted over 26,000 "employees" through the website, where s were able to share ideas and feebdack about the vehicle.
The car has 19 unique parts that can be customized according the buyer's wants, including interior and exterior customizations, Char-themed key cases and license plate holders, and a customized GPS system featuring directions narrated by Char himself. The GPS system is already sold-out from pre-orders.
The vehicle retails between 2,732,175 and 3,306,825 yen ($27,608 - $33,415).
[Via Yattar Japan]
