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'your name.' Collaboration, 'Fastening Days' Short Win Animonozukuri Awards
posted on by Jennifer Sherman
The first Animonozukuri Awards held at the Machi Asobi Vol. 18 event on Friday.
Comprehensive Grand Prix
campaign (SUNTORY Communications)
Animation Commercial
Gold Prize
SUNTORY Tennensui x your name. "Kono Natsu, Kitto Aeru." campaign (SUNTORY Communications)
Silver Prize
Sayo to Kō no Shuppatsu (Val Laboratory Corporation)
Bronze Prize
series (House Foods Group)
Other nominees in the Animation Commercial category included scrolls ad.
Content Collaboration
Gold Prize
Hokuto no En (SUNTORY Beer)
Silver Prize
SUNTORY Tennensui x your name. "Kono Natsu, Kitto Aeru." campaign (SUNTORY Communications)
Bronze Prize
Suzu-san Ramune (Nakamoto Honten)
Other nominees in the Content Collaboration category included games, and "Next Stage with YOU."
Original Content
Gold Prize
Interactive AI Sony Music Entertainment, Institute of Language Understanding)
Silver Prize
"Fastening Days" anime short (YKK)
Bronze Prize
Nisshin Cup Noodle "Do Snic Paradise" (Nisshin Foods Holdings)
Other nominees in the Original Content category included "Prius! Impossible Girls" and the McDonald's "Mirai no Watashi" commercial.
Craft Design
Gold Prize
Ukiyo-e woodblock Hatsune Miku Utahime Tōkaidō Hatsune Mirai (Hobby Stock)
Silver Prize
Tengen Toppa Gurren Lagann Boys' May Festival dolls helmet decoration (Dougu, TakaOtacraft Committee)
Bronze Prize
Tokyo Otaku Mode)
Other nominees in the Craft Design category included Hobby Stock's Girls und Panzer kasama-yaki bust.
Best Production Prize
Animonozukuri Executive Committee Special Award
Taka no Tsume-dan ("Eagle Talon" Team)
Region Creation Prize
Banshū Ima Moe Hiyamugi noodles (Moriguchi Seifun Seimen)
The four main categories included a total of 58 nominations, with some collaborations nominated in multiple categories. The awards accepted recommendations from February 20 to April 5 and announced the nominees at the end of April.
Voice actress Atsushi Matsumoto appeared at the event.
The "Animonozukuri Seminar" was also held at ufotable Cinema on Friday. The event introduced methods for creating advertising promotions and collaborative goods using anime, manga, and popular characters. Advertising, marketing, and merchandising personnel from interested companies were encouraged to attend.
Source: Anime! Anime! (Kōtarō Nakase)
