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Fox to cancel kids broadcasting?
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Article forecasts the possible demise of Fox Kids if other alternatives to improve ratings are not found
Referal: UMJAMS Anime News
Source: Media Week
A lengthy and detailed article at Media Week states that the Fox Network, faced with declining ratings for its weekday-afternoon kids programming, will present several alternatives for the struggling block to its local station s at their meeting later this month in Las Vegas. Fox is expected to agree to its s' desire to push the kids shows back from 3-5 p.m. to 2-4 p.m., giving stations an opportunity to select more adult-friendly lead-in programming for their evening news programs. But Fox is also contemplating a much more drastic move - eliminating its kids programming entirely.
According to the article Fox's weekday-afternoon kids programming ratings are down 27 percent this season among kids 6-to-11, to an average 1.6 rating/10 share, from a 2.2/14 last season, according to Niesen Media Research. Fox's kids 2- 5 numbers are down 18 percent, to a 1.3/7, and kids 2-11 are down 25 percent, to a 1.5/9. Fox's highest-rated weekday kids' show, Nickelodeon has added 2.9 million.
The entire article, which quotes several more sources and gives details for other broadcasters, can be read here.
Source: Media Week
A lengthy and detailed article at Media Week states that the Fox Network, faced with declining ratings for its weekday-afternoon kids programming, will present several alternatives for the struggling block to its local station s at their meeting later this month in Las Vegas. Fox is expected to agree to its s' desire to push the kids shows back from 3-5 p.m. to 2-4 p.m., giving stations an opportunity to select more adult-friendly lead-in programming for their evening news programs. But Fox is also contemplating a much more drastic move - eliminating its kids programming entirely.
According to the article Fox's weekday-afternoon kids programming ratings are down 27 percent this season among kids 6-to-11, to an average 1.6 rating/10 share, from a 2.2/14 last season, according to Niesen Media Research. Fox's kids 2- 5 numbers are down 18 percent, to a 1.3/7, and kids 2-11 are down 25 percent, to a 1.5/9. Fox's highest-rated weekday kids' show, Nickelodeon has added 2.9 million.
The entire article, which quotes several more sources and gives details for other broadcasters, can be read here.
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