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Dentsu to Export Mameshiba Characters to U.S. This Year
posted on by Egan Loo
"Bean-Shiba dog" characters have been in animated TV spots since last year
The Japanese media and advertising company starring in a series of animated television spots since last year. The brand sold US$30 million worth of licensed products in Japan last year, and the 250 products from 20 licensees are expected to sell over US$50 million this year. Dentsu is offering the characters to toy, fashion, and collectible licensees in the United States.
Detsu co-produces or co-owns dozens of anime properties, including acquired the rights to the Chub City brand from Jada Toys.
The launched from Japanese television spots into a marketing wave in several countries.
Source: ICv2
Image © Dentsu Inc.
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