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Dentsu to Create Industry's 1st Think Tank to Study Otaku
posted on by Egan Loo
In mid-March, the leading Japanese advertising firm otaku. According to the news source Sankei, this is the industry's first research institute on otaku.
The think tank will analyze what becomes a megahit among otaku in order to develop new hits. Sankei's source at Dentsu said that if Dentsu can outline and categorize otaku "tastes," it can develop and anticipate "Made-in-Japan" hits both at home and throughout the world.
According to Dentsu, the stigma attached to the label "otaku" has diminished. A Dentsu survey asked people if they are otaku, and 38% said "I think so" or "I've been called that." The Yano Research Institute Moshi Kōkō Yakyū no Joshi Manager ga Drucker no "Management" o Yondara (Moshidora).
Dentsu once owned Little Battlers eXperience (Danbōru Senki).
Update: Typo fixed. Thanks, StormSky92.
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