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Toho Projects 28% Rise in Year-End Profit Due to Shin Godzilla, 'your name.'
posted on by Rafael Antonio Pineda
The Kimi no Na wa.).
TOHO had earlier projected a 14% drop to 22.3 billion yen ($214 million). TOHO Managing Director Toshiyuki Urai stated that the company had not expected the success.
maintained its top position in the box office for eight straight weekends. Shin Godzilla has earned over 7.7 billion yen, and fell off the box office top 10 in its 12th weekend.
The report notes that TOHO is focusing on more experience-based entertainment for theaters, opting to install more 4DX and MX4D systems in theaters. With the 4DX or MX4D systems, certain theaters have motion seats that move in sync with certain action sequences onscreen. Similarly, effects such as scents, wind, and mist will operate in accordance with the action onscreen.
Japanese box office sales in 2015 amounted to 217.1 billion yen ($2.08 billion), which is the second-highest year on record.
Source: Nikkei Asian Review
