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Sony's Aniplex Aims to Start Full-Scale Chinese Animation Production
posted on by Rafael Antonio Pineda
Japanese financial newspaper Aniplex subsidiary has established a Shanghai-based subsidiary with the intent of starting on "full-scale" Chinese animation production, as well as sell merchandise. The subsidiary will begin operations in May. The report noted that the Chinese animation market is projected to exceed 3 trillion yen ($26.88 billion) in 2019.
According to Nikkei, the subsidiary will start with a direct-sales website for selling character figures and other goods from such titles as the Fate/Grand Order game and the Natsume's Book of Friends anime.
Aniplex is a production company under Sony Music Entertainment. The company also owns the subsidiary anime production companies sold its anime division to Aniplex in February.
partnership to tly acquire anime licenses "over the next few years." In addition to streaming, bilibili also runs several games in Chinese, including Fate/Grand Order since 2016.
