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Fanworks, ADK Collaborate with Chinese Company Quan on Short Anime

posted on by Alex Mateo
Haretsu Tantan-kun anime about Mr. Egg character premieres on Chinese video apps on October 21

Animation studio TikTok.

The anime will have 24 episodes, each around 15 seconds to a minute long, and they will be ed twice a week. The anime will be framed vertically for a smartphone's portrait view. The project marks the first time a Japanese company will distribute an anime in this way for China's video app market.

The anime's story follows Mr. Egg, a character who has achieved two million sticker s in the Chinese social media app WeChat. In the setting of a refrigerator, a companionship unfolds between the good but slightly pessimistic and fragile Mr. Egg, and Hyokolien, a chick who breaks out of Mr. Egg's shell and asserts his opinions.

Fanworks plans to establish a broad range of business development for the project, including merchandise and games to take advantage of the characters' popularity.

Sources: Fanworks, Animation Business Journal (Tadashi Sudo)


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