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U.S. Bill Seeks to Forbid AI-Replicated Voices, Appearances Without Consent
posted on by Rafael Antonio Pineda
United States senators Chris Coons, Marsha Blackburn, Amy Klobuchar, and Thom Tillis introduced the draft of a new proposed bill on Thursday named the "Nurture Originals, Foster Art, and Keep Entertainment Safe (NO FAKES) Act," which aims to prohibit the use of individuals' digitally replicated voices and likenesses or appearance without their consent.
The bill proposes that those who create or share a replication of an individual for performance in an audiovisual or sound recording without that individual's consent would be liable for damages caused by the replication. The draft bill stated there would be exclusions for uses of the replication for First Amendement-protected works, including sports broadcasts, documentaries, biographical works, or for purposes of comment, criticism, or parody, among others.
Audiovisual content using AI-replicated or synthesized voices or appearances of famous performers have proliferated on platforms such as Richard Epcar, among many others, have vocally opposed such replications done against their consent.
The draft references two recent high-profile incidents: one where an AI-generated fake "collaboration" Tom Hanks warned fans about a fake AI version of him in a dental commercial created without his consent earlier this month.
Kenji Utsumi, who ed away in 2013.
In the United States, part of the reason for recent strikes from the Writers Guild of America and The Screen Actors Guild - American Federation of Television and Radio Artists (SAG-AFTRA) labor unions is to ask for protections against and limitation on those industries' use of AI. SAG-AFTRA released a statement on Thursday praising the proposed bill, stating, "SAG-AFTRA looks forward to working with Congress to finalize and this historic legislation."
