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Evangelion Presents, AR App Given Away on ANA Airline (Updated)
posted on by Jennifer Sherman
The website for the "ANA x Evangelion" campaign announced on Monday that promotions will begin on May 21. Japan's All Nippon Airlines (ANA) carrier is collaborating with the Evangelion anime franchise to offer promotional goods to engers until July 20.
engers who travel on domestic ANA flights between eight designated airports can visit an ANA Festa shop to receive one of four original clear file folders. People who spend at least 1,000 yen ($12) in one of the designated stores will also receive exclusive ANA x Evangelion stickers.
People who fly on the selected flights will be eligible to win one of 5,130 special prizes. For each participating flight that someone takes, he or she will receive another entry into a drawing for the crossover prizes. The prizes will include 5,000 ID card cases, 100 3D crystal glasses, and 30 Evangelion portable navigation systems.
The campaign will offer the Ugoku! Jitsubutsudai Evangelion AR (Move! Actual Size Evangelion AR) app for Android smartphones from June 1 to July 20. People who the augmented reality (AR) app can use their phones near designated windows in Tokyo's Haneda Airport to see a moving 80-meter (about 262-foot) simulation of the EVA Unit 01 mecha. A release of the app for iOS devices is also planned.
The promotion's website slated to open in Japan this fall.
In 2010, ANA launched a promotion with the Hayao Miyazaki short animation on domestic flights and to run a contest to design artwork for a Boeing 787.
Update: In 2010, the Japanese convenience store chain gave away an AR app that could be used at the former Sengokuhara Junior High School in Hakone — the school and city that inspired the fictional First Municipal Middle School and New Tokyo-III setting of Evangelion.
this article has been modified since it was originally posted; see change history