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Shonen Jump Press Release
posted on by Christopher Macdonald
Viz's Official Press Release for the American Release of Shonen Jump
While word came to us about the release of an American Shueisha Inc., Tokyo, Japan.
Viz currently produces Japanese animation and comics in English with over 20 monthly titles. The new monthly magazine, to be launched in November 2002, will be patterned after Shueisha's Shonen Jump and will feature the manga from which many of the world's most popular anime properties such as Cartoon Network, Suncoast, the store for movie lovers, and Diamond Comic Distributors as promotional partners to the publishing venture.
The growing popularity of anime (Japanese animation) and manga (Japanese comics) in the U.S. has led to a distinct and growing market segment of boys 8-16 who identify with the “anime lifestyle.” “The magazine will serve to define, reflect, and reinforce this lifestyle, to be the unifying authority on what it means to be cool for these boys,” says Mr. Horibuchi. “Further this magazine will be a natural extension of our core business and company vision and we plan to put our hearts, souls, and a multi-million dollar launch budget into making this magazine successful,” he added.
With the current high interest in animation and the world of comics, Viz will rely on a unique launch strategy featuring the strongest brands in anime and manga today. Viz' aggressive cross platform business model will include single-copy sales, subscriptions, advertising and other revenue streams. Further details will be announced in the coming weeks.
Viz Communications, Inc. is the leading U.S. publisher of Japanese animation and comics (anime and manga) for English-speaking audiences, serving a growing market of dedicated fans of all ages. Founded in 1986, Viz publishes over 20 titles every month including Dragon Ball Z, WEEKLY SHONEN JUMP” is the best-known manga magazine for boys in Japan. SHUEISHA publishes 15 other manga magazines in addition to “WEEKLY SHONEN JUMP,” and SHUEISHA's manga have captured the hearts of Japan's young. “WEEKLY SHONEN JUMP” in particular is popular not only in Japan, but also overseas. Many of SHUEISHA's manga magazines enjoy widespread readership on other continents, not limited to Asia and Europe. SHUEISHA also publishes a variety of women's fashion magazines for the teenage to adult market. SHUEISHA's publications are not limited to magazines and include trade books such as bestseller novels, dictionaries, art books and children's books, making SHUEISHA one of the most successful Japanese publishers.
Viz currently produces Japanese animation and comics in English with over 20 monthly titles. The new monthly magazine, to be launched in November 2002, will be patterned after Shueisha's Shonen Jump and will feature the manga from which many of the world's most popular anime properties such as Cartoon Network, Suncoast, the store for movie lovers, and Diamond Comic Distributors as promotional partners to the publishing venture.
The growing popularity of anime (Japanese animation) and manga (Japanese comics) in the U.S. has led to a distinct and growing market segment of boys 8-16 who identify with the “anime lifestyle.” “The magazine will serve to define, reflect, and reinforce this lifestyle, to be the unifying authority on what it means to be cool for these boys,” says Mr. Horibuchi. “Further this magazine will be a natural extension of our core business and company vision and we plan to put our hearts, souls, and a multi-million dollar launch budget into making this magazine successful,” he added.
With the current high interest in animation and the world of comics, Viz will rely on a unique launch strategy featuring the strongest brands in anime and manga today. Viz' aggressive cross platform business model will include single-copy sales, subscriptions, advertising and other revenue streams. Further details will be announced in the coming weeks.
Viz Communications, Inc. is the leading U.S. publisher of Japanese animation and comics (anime and manga) for English-speaking audiences, serving a growing market of dedicated fans of all ages. Founded in 1986, Viz publishes over 20 titles every month including Dragon Ball Z, WEEKLY SHONEN JUMP” is the best-known manga magazine for boys in Japan. SHUEISHA publishes 15 other manga magazines in addition to “WEEKLY SHONEN JUMP,” and SHUEISHA's manga have captured the hearts of Japan's young. “WEEKLY SHONEN JUMP” in particular is popular not only in Japan, but also overseas. Many of SHUEISHA's manga magazines enjoy widespread readership on other continents, not limited to Asia and Europe. SHUEISHA also publishes a variety of women's fashion magazines for the teenage to adult market. SHUEISHA's publications are not limited to magazines and include trade books such as bestseller novels, dictionaries, art books and children's books, making SHUEISHA one of the most successful Japanese publishers.
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