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Studio Ghibli's Animation of Chōjū Giga Scrolls Continues With 2nd Ad

posted on by Egan Loo
Totoro studio animates animals in 800-year-old "manga" to promote power company

ad "Encounter," a frog and rabbit meet during a torrential rainstorm:

In the second ad "Going Together," the frog and rabbit forces to cross a deep river:

The commercials promote Plan G, a new electric power option that Marubeni Power is offering to homes as Japan deregulates its power industry. The plan derives its name from both "Ghibli" and "green." It promises to the national disaster (Higashi Nihon Daishinsai) of March 11, 2011.

Toshio Suzuki. Suzuki had revealed that Ghibli is working on three commercials in the campaign.

The scrolls are national treasures at Kyoto's Kōzan-ji temple, and they are familiar to nearly every Japanese child, thanks to history textbooks throughout the country. They depict, via anthropomophized animals, life as it was about eight centuries ago between the Heian and Kamakura periods. Scholars have ENGI Emaki, are the "first manga" in history.

Suzuki said that both Miyazaki and Ghibli co-founder The Tale of the Princess Kaguya.

Source: Netlab


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