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Sony of America to Invest US$400 Million in Chinese Streaming Platform Bilibili
posted on by Jennifer Sherman
bilibili. The purchased shares will for 4.98% of the Chinese company's stock. The companies plan to collaborate on projects in the Chinese entertainment market, including animation and mobile games, after g their business contract.
The company bilibili was founded in 2009, and it is China's largest streaming platform for Japanese animation, above TencentVideo and iQIYI. The company streams anime titles and also invests in anime productions. The website also includes Chinese animation and -ed content. The service collects both advertising revenue and pay-per-view subscription charges.
American anime publisher announced a partnership to acquire anime licenses in March 2019. For the partnership, both companies are tly acquiring licenses "over the next few years," including IP rights for broadcast television, video-on-demand, electronic sell-through, home entertainment, gaming, and merchandise in the United States and China.
established as of April 2019 a Shanghai-based subsidiary with the intent of starting on "full-scale" Chinese animation production, as well as sell merchandise. The subsidiary began operations last May.
Sources: Variety (Patrick Frater), Sony via Hachima Kikō
