The Mike Toole Show
Mr. Smith Goes to Osaka
by Michael Toole,
“[Japanese companies] know we're here, folks, and they're starting to get serious ... Fan activity continues to grow, and indeed, the numerous subtitling groups working around the country are making Japanimation accessible to thousands of new fans.”
--Toren Smith, A Viewer's Guide to Japanese Animation, May 1987
How do I measure the impact of Toren Smith, a man I've never met, on my life? For me personally, it's easy. All I have to do is get up, walk from my office to my library, and point, one by one, to the many, many books in my stacks that he's translated and/or published. I just recently finished a re-readthrough of 3x3 Eyes. Toren Smith was a key figure in the western manga business, and by this proxy, a crucial influence on me. As you may well know, he's gone.

I'm gonna try to avoid making this into yet another milestone-by-milestone obituary, because Studio Proteus.

Instead of a broad eulogy, I'm going to focus on a couple of points of interest in Smith's career. BayCon ‘86 happened on Memorial Day weekend-- just three months later, Toren Smith was at another convention, the Japan SF Convention, more popularly known as TOKON (if it's in Tokyo) or DAICON (if it's in Osaka, as it was in 1986). He was there at the request of his friend Naoyuki Katō!

Yep, while American SF books were using splashy, embossed fonts and crazy cover artwork, this is what science fiction in Japan looked like. I'll get back to Hogan and his work in a bit, but someone else won the Seiun Award for comics at that 1986 edition of Daicon-- an artist named Shirow's publisher, and successfully secured the rights to publish Appleseed in English.
Let's think about that for a moment. Shirow's a real talent, so his work was bound to attract some attention from overseas sooner or later, but it was Smith who got to him first, pretty much right away. He got Appleseed-- which led to the Appleseed Dominion Tank Police, and eventually Ghost in the Shell. So it's not a stretch to say that without Toren Smith, we might not have Ghost in the Shell as we know it. We might not have gotten the manga, or the movie, which was picked for feature development in part due to the manga's popularity in the west (Smith did script rewrites for the film, too!). That same movie's aesthetics heavily informed The Matrix just a few years later.

Another 1986 Seiun Award Winner was Streamline Pictures had the bright idea to import the animated version.
When I got word that Toren Smith had died, I went straight for a certain piece of animated comfort food.

Yep. It made a certain kind of sense that Smith, with his introduction to the Japanese anime/manga industry coming as an attache to a popular science fiction novelist at the country's big SF event, would himself end up being a minor star (sorta) of Aim for the Ace!'s playbook. Gunbuster's most frequently discussed reference is the way its depiction of hyperspace time dilation calls back to The Forever War, Joe Haldeman's tale of a soldier shunted from war to war, using hyperspace travel as a kind of time tunnel, and consequently witnessing entire civilizations rise and fall as he fights to keep going. It makes sense; while it didn't win the Seiun award, The Forever War has been in print in Japan since 1978.
In any case, the Gunbuster appearance (which came about because Smith spent some time crashing at Bandai Visual USA's sweet Gunbuster box set to fall, you're too late-- it's well and truly out of print, and getting rarer.
I said I was going to get back to James P. Hogan, so I will. The late Hogan (he died in 2010) enjoyed sustained popularity in Japan, buoyed largely by his Giants series but helped along by other works, including his 1978 Seiun award-winner The Two Faces of Tomorrow. That second one is particularly important, because the book reprint of it was one of Studio Proteus’ last major projects. You see?

That's right-- Hogan's work was popular enough that numerous of his stories were transformed into manga, with many of them adapted by Big Comic. I'm actually bummed that The Two Faces of Tomorrow is the only one we got in English, because Inherit the Stars was also adapted for Big Comic. The original is a book; I dig it all the way. It was one of my favorite sci-fi novels growing up; its central conceit of mankind finding millennia-old technology and human remains on the moon really fascinated me. I always felt like the book, Hogan's debut (he wrote it and got it published as part of an office bet, no less) never quite got its due in the west, so it's neat to see that it was so embraced in Japan.
But on its face, taking a manga version of a hard science fiction novel like Two Faces of Tomorrow and bringing it back to English seems like sort of a strange decision. Studio Proteus, however, was always run on the tastes of Toren Smith-- he hand-picked just about every title that the studio translated, and famously itted in a 2002 interview that he didn't pursue any shoujo manga licenses because he didn't personally care for the genre. In particular, The Two Faces of Tomorrow made a beautiful sort of sense, because Smith wasn't content to merely translate Hoshino's already-adapted text-- he used Hogan's original as a sourcebook, completely wearing out and destroying his own paperback copy in the process. And when things weren't 100% clear or he wanted some extra details, Smith just picked up the phone and called his friend, James P. Hogan. Add to Hoshino's 576 pages of gorgeous artwork a large-format reproduction, retouched and flopped with care to left-to-right format, and you've got one of the finest English-language manga adaptations ever made. It's still in print, folks!
But pointing out the high quality of the adaptation is kind of funny, because these days, we turn our noses up at flopped pages, don't we? When the manga boom got underway in 2002, Smith was dismayed to see so much poorly-reproduced, sloppily-translated fare climb the charts, especially since much of it bore Tokyopop's 100% AUTHENTIC stamp. He complained about this publicly, and the resulting lengthy online discussion was one of my only interactions with him-- I agreed with his misgivings about quality, but I was happy with the flood of new product and urged him to take BookScan sales into as well as his Diamond figures. Clearly, I thought, his dire predictions about the eventual flop of the manga boom were misguided-- a grand assembly line of minimally-altered manga was the way of the future!
Yeah, we know how the manga boom turned out, eh? You know, it's funny-- you look at the name Studio Proteus and figure that Smith chose that moniker because the mythological Proteus could change his form; he was elusive, ever-adapting to challenges. But Homer specifically dubbed Proteus the “old man of the sea,” an oracle who could foretell the future but kinda didn't want to, hence his eagerness to shape-shift and escape from the men who'd use his powers. Maybe Smith didn't want to play doomsayer in 2002 (and again, in 2005), but his words certainly seem prescient now.
It's also kind of funny to compare Studio Proteus's exhaustive adaptations to Tokyopop's old 100% AUTHENTIC line. Serious manga fans want their books minimally retouched and unflopped, because that's the way of the purist, right? But when you read one of Toren Smith's Studio Proteus adaptations, which unfailingly use professional comic letterers and retouch artists (including his wife, the illustrator No Mercy to shoddy adaptations!”

I'm going to close this remembrance of sorts by starting a really good argument. What's the best way to translate manga? Is a rough, nearly-literal translation, unflopped pages, and unretouched sound effects ideal? Or do you want a fully immersive, adaptive translation, with redone FX, artfully rewritten dialogue (even if it obfuscates certain points of interest), and flopped pages? I would love to say that I'm on the 100% authentic bandwagon, because intellectually, I definitely want stuff relatively unchanged, but you know what? An awful lot of the really good manga I've been buying lately has been flopped, and I haven't found myself minding this, or even really noticing. Fare like Red Snow... that kinda stuff.
In fact, out of the large volume of Tezuka manga we've gotten over the years, only a handful of titles-- Azumanga Daioh. What's the best way to translate manga? Is there a best way for everything, or is it a case-by-case basis?
I'm sure Toren Smith would've relished a discussion like this, so let's make it a good one! When it came to his life and his craft, the guy always aimed for the top. That's the best any of us can do.
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